Witchcraft, a once illegal and arguably still highly taboo practice, is rising in popularity, thanks to the video sharing app TikTok. Billions of users on the platform are using the hashtag WitchTok to share information about their practice and learn from others. Be it how to craft a love spell, hex a toxic ex-boyfriend or how to use the healing power of crystals, there is unlimited advice, both helpful and possibly dangerous, for TikTok users to explore.
Music Business witch and Songs Are Spells podcast host, Karlyn King, discusses why she thinks WitchTok is trending in this modern age, and explores the community's appeal as well as possible drawbacks.
"Being a witch means living in this world consciously, powerfully, and unapologetically."
– Gabriela Herstik